The BASICS Model
Our Journey
First Pivot - Developing Women Entrepreneurs
After initial challenges we further expanded our offerings to female founders, helping them build professional profiles and grow their companies.
2010
Initial Lessons - Coaching Students
Founded I&I Personal Performance to offer employability and entrepreneurship skills coaching for students. B2C model proved to be not commercially viable.
2011
2014
Diving into Startups
I&I expanded into the world of tech startups, where we worked with founders in Brazil and helped build acceleration programs. It was the era of hackathons, pitches, theory testing and fast development.
2016
Educational Hackathons
Inspired by the startup world, we developed the Scrum Educational Experience model to bring technology and entrepreneurship into schools and universities. In 2016, we started testing this in London as a social enterprise until it grew into an independent entity in 2019.
2019
Corporate Innovation
After moving all youth programmes to Scrum Educational Experience Ltd., we refined our focus to work with career switchers, entrepreneurs and used the SEE model to support corporate innovation.
2020
Going Online
We took a step back and focused only on existing innovation consulting clients and worked on developing online offerings for our B2B and B2C audience.
2022
Expanding International Reach
I&I expanded into the world of tech startups, where we worked with founders in Brazil and helped build acceleration programs. It was the era of hackathons, pitches, theory testing and fast development.
We Don't Stop Here
Our Mission
I&I’s mission is to empower individuals and businesses to harness their full potential through the lens of innovation, entrepreneurship and coaching.
By working in close collaboration with our clients, we advise and strategise with our tried-and-tested knowhow to help them achieve their personal and professional goals.
Our Vision
I&I envisions a future where people are confident and excited about their potential and opportunities in an ever-changing world.
We believe that everyone deserves to have access to high quality coaching and training tools, and we are here to support their self-development.